Find out whether you can ever rank for your target keywords with your current budget. If you are trying to rank for highly competitive terms on a shoe string budget – chances are you’ll never make it. Get an impartial 3rd party review of your website and third party SEO efforts (if any). Find out the true trajectory of your keyword performance, understand query coverage and share of voice growth or decline over time. An audit for lost website rankings and traffic – get to the root cause & resovle with guidance.
The first step to any link quality audit is to find any questionable links pointing to your domain. It’s not enough to simply review what links you personally posted and where; you’ll want to take a look at every link on the web pointing back to your site. You can do this using a free tool like Moz’s Open Site Explorer, or some other external link-based search system.
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This helps you focus on the right marketing channels for the trend. What’s especially impressive is the quality of PR requests and the reporting. Unlike traditional PR outreach, Featured simplifies the process of providing ready-to-publish expert insights.
The Search Atlas Site Explorer Tool provides instant insights into organic and paid traffic, keyword rankings, backlink profiles, and more. With its intuitive, user-friendly interface, the Search Atlas Site Explorer Tool helps you easily monitor your SEO efforts, identify opportunities for improvement, and make data-driven decisions. The Search Atlas Site Explorer Tool is an invaluable tool for tracking your website’s visibility in search engines, understanding user behavior, and maximizing your digital marketing efforts. SEO strategy, on the other hand, is a comprehensive, long-term plan aimed at improving a website’s visibility in search engine results pages. SEO strategy involves setting specific goals, such as increasing organic traffic, improving keyword rankings, or boosting conversions, and outlining the steps needed to achieve them.
After inspecting a page, check the screenshot and the HTML to make sure all images loaded correctly. For the more technical-minded, Google offers a Puppeteer script using headless Chrome. Many of these items don’t strictly fall under the area of “technical SEO” but they can cause significant ranking issues if not addressed. The best practice is to visually inspect your robots.txt file and make sure you don’t block any important image files, CSS, or JavaScript files that would prevent search engines from rendering your page.
- It provides AI-powered outreach templates, automatic follow-ups, and integrates with SEO tools like Semrush, Ahrefs, and Moz.
- It also allows you to keep track of page speed on a weekly or monthly basis, making it easier to monitor and evaluate your progress.
- Use the Coverage Report of Search Console’s URL Inspection Tool to identify instances when Google chooses a different canonical than the one you selected.
- Finally, take a look at the links you removed and determine the fault point that led to their creation.
- It should cover both structural and content components affecting your SEO visibility.
- Compare current performance against historical data and industry benchmarks to provide context for your metrics.
While your ranking may not drastically decrease, you may lose potential customers who find the other website instead of yours. You can then take the necessary actions, such as contacting the web admin or reporting the site to gain back your traffic. These tools are free to use, but you might find a paid option that has more features. We’ve shared some of the best features in each tool, as well as how you can get the most out of them for your SEO strategy. It’s vital to trial these tools when possible, to gauge their fit with your agency’s workflow and client expectations. In growing your agency, these tools can even be used to assess your own domain, so it’s worthwhile to consider how the platform might best benefit your agency’s growth strategy.
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And in 2018 they rolled out a new update that made speed even MORE important. In our case, the “WWW” version of the site redirects to backlinko.com. And unless you redirect these versions properly, Google will consider them completely separate websites. Second, Google started using their mobile-first indexing process a while ago. Firstly, just under 55% of all global BHS Links traffic is on mobile devices.
SEO Site Checkup positions itself as a versatile tool for website analysis and SEO optimization. Bypass robots.txt, follow blocked links, and include noindex pages. Collaborate with your team by sharing key SEO findings and exporting reports. Keep everyone aligned on strategies and ensure seamless client reporting. SEOnaut’s visual dashboard highlights key SEO metrics and performance over time. Get an overview of your site’s status and dive into details when needed.
If your site is slow, people are going to go to one of those faster sites, increasing your bounce rate and hurting your rankings in search results. It also offers keyword research, rank tracking, backlink analysis, and site auditing tools. It also provides tools for keyword research, competitor analysis, and technical audits. The usual trigger for these audits are an unexplained drop in organic search traffic and/or ranking ranking drops. Basically, if a website’s performance drops then a forensic audit is used to find out why and lead the way in forming a solution. For this reason, they’re often called ranking-drop or Google penalty audits.
If you’re the owner of a business or an SEO on your marketing team, Search Console can help you conduct an initial SEO analysis from scratch or update your existing SEO strategy with fresh keywords. I like that Google Search Console monitors, debugs, and optimizes your website — and you don’t need to know how to code to benefit from this tool. Its capabilities go beyond simple site crawling, offering detailed insights into website performance and technical health. This tool is a boon for agencies needing to conduct comprehensive audits quickly and efficiently.