Book Promotion Ideas for Authors

It encompasses the things that all bad videos struggle with. Like this one, most bad book trailers just feature a copy and paste the back cover and book cover with music mega moolah free spins no deposit. It also includes these additional problems:

We’ve all seen bad trailers. In fact, it’s safe to say that the majority of videos out there promoting books are of subpar quality. So I don’t need to subject you to watching them, and plus it’s not nice to call people out. That said, the following trailer won the Moby Awards for “Worst Book Trailer” in 2011 and has been talked about so much online that it has almost gained cult status. So here, by way of the Moby Awards judges, check out this trailer (not the official trailer) for Nelson DeMille’s suspense novel, Wild Fire:

Discover how the Text to Video Generator can transform your book trailers into captivating visual experiences! Whether it’s animated Instagram Reels to boost launch excitement, dynamic Facebook ads for special promotions, or branded videos showcasing rave reviews, RenderLion makes storytelling visually stunning and impactful.

This phase applies mostly to a live-action on-location shoot and encompasses hiring a videographer, talent, crew, etc., but the idea here is to allow enough prep time before production to make sure everyone knows what they are supposed to be doing.

book launch promotion ideas

Book Launch Promotion Ideas

If you have space in your budget, paid promotions with sites like My Book Cave, Book Rebel, Love Kissed Book Bargains, Bargain Booksy, ENT Book Promotion, and others can be excellent ways to draw attention to a new release, a book sale, or a free book giveaway. These sites tend to have hundreds of thousands of newsletter subscribers and website visitors, so the chances of you getting some sales and finding new readers are good. BookBub is considered one of the pinnacles of paid promotions—authors tend to see dramatic sales and bumps in rankings, but be aware that this book promotion often comes with a hefty price tag.

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The first requirement for marketing any product is to have a website showcasing that product and making it available. With so many tools available to build free websites, there is no reason to not have a website for your book. Even if you have your own website as an author, take the time to create a site that is dedicated to your book. Use photos representing your book’s locations, characters and subject matter to make the website an engaging user experience. It doesn’t need to be complex and fancy. Write unique content or use excerpts from your book and then submit the site to search engines like Google to start getting exposure. Be sure to include cross-links between your book website and your other websites to build your search engine ranking.

Bundling your books for a giveaway is another amazing way to reach more readers — and indeed, to reward readers who subscribe to or follow both of you. And if you really want to commit, you can even bundle your books as a box set to sell together.

Speaking at any kind of conference or event lends you credibility, which is especially important for nonfiction authors. Keep an eye out for events in your niche — you might hear about these on Twitter, through a relevant organization, or from another author — and always be prepared to pitch yourself as a panelist or presenter. You can also take matters into your own hands and organize a local TEDx event.

Book Promotion Poster Ideas

On the other hand, if you have your work already in print… How about designing some beautiful bookmarks to accompany your readers as they go through the exciting pages you wrote? Put a phrase from your book along with an image or drawing. Also include the web page from which your work can be purchased, as this separator can also become an effective sales weapon.

If you are getting a prompt that the artwork is blurry, it maybe because you converted an excel file into a PDF. Since this is a poster to be printed in a large size, the system is most likely enlarging the size of your file which is very much smaller considering it is an excel file. Upload your file and select a free PDF proof. Our Prepress Team will check if they can help you make the blurry areas more solid since these are just lines and text. If there are special design elements like logos or images, we cannot guarantee we can fix that as you need to submit a high resolution image.

If you have ever wondered “what the heck should I email to my list of readers?” Then check out the 20+ prepped email templates drafted by ai so that you aren’t staring at a blank screen. Add a little YOU and push SEND.

Large format posters showcase your business at a major event such as a trade show or weekend pop-up market. You can also decorate your store with posters of your most stunning work. Wherever you decide to display your large format posters, you can print the visuals in the best size, and they will come out in a high-quality resolution. Choose from our standard large dimensions or pick a size that fits your needs.

book promotion ideas

On the other hand, if you have your work already in print… How about designing some beautiful bookmarks to accompany your readers as they go through the exciting pages you wrote? Put a phrase from your book along with an image or drawing. Also include the web page from which your work can be purchased, as this separator can also become an effective sales weapon.

If you are getting a prompt that the artwork is blurry, it maybe because you converted an excel file into a PDF. Since this is a poster to be printed in a large size, the system is most likely enlarging the size of your file which is very much smaller considering it is an excel file. Upload your file and select a free PDF proof. Our Prepress Team will check if they can help you make the blurry areas more solid since these are just lines and text. If there are special design elements like logos or images, we cannot guarantee we can fix that as you need to submit a high resolution image.

Book Promotion Ideas

Is this list long? Yep. Are you supposed to do all 41 things this week? Absolutely not. Pick a few ideas that excite you and start there. Consistency beats overwhelm every time. If you feel a little overwhelmed, check out Pagewheel’s tools, community and even weekly trainings/Q&As.

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If you’re working with a publicist to get mainstream media coverage or specifically looking for opportunities in that realm, draft a press release about your book to make it easy for journalists to cover. This should include everything newsworthy about your release and answers to any important questions they might ask.

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This is what you really need to market your book: something that sets you apart from the competition. With fiction, that might be a unique character, an unusual setting, or a particularly compelling narrative voice.